Official Softs

On Tuesday, Microsoft developers conference Windows department supremo Steven essien, panov base (Steven Sinofsky) will show a support touch screen, the flat computer friendly, codes for Windows 8 an early version of the operating system. This software is very important. HighMark fund management company portfolio manager Todd · los weinstein (Todd Lowenstein) said, “Windows 8 is very important. Investors are anxious to know how to meet Microsoft the professional current. Microsoft has been behind the industry trend, need to rush and prove himself is the real innovator.”

Although as early as 10 years ago predicted the tablet computer revolution, but Microsoft has not with a listed for sale of products. Microsoft founder Bill Gates (Bill Gates) in November 2011 in Comdex exhibition display on the tablet computer too bulky, and would not be successful. Microsoft chief executive Steve Ballmer (Steve Ballmer) in 2010 CES show appearance beautiful on the HP tablet prototype machine has not really in inputs.

The touch screen is expected to configuration of the first Windows 8 tablet computer will be in about 12 months after listed for sale. This will make the apple iPad for two and a half years of lead. IPad sales reached 29 million units. Android tablet computer will continue to increase, amazon is coming out of the tablet computer products will further promote Android tablet computer market growth.

By computing technology to smart phones and desktop PC tablet computer transfer speed than expected. Microsoft’s future and its share price may depend on essien, the display of all Windows 8 tablet computer. The investment company YCMNET Advisors chief executive Michael josh card meters (Michael Yoshikami) said, “if in touch screen be innovation, Windows 8 May succeed, otherwise, Windows 8 is just Windows (7 + 1) just.”

First of all, Microsoft will need to win to Microsoft for the centre from programming to apple and Android platform platform for developers and entrepreneurs recognition. Venture investment company Madrona Venture Group managing director Matt malkiel Wayne (Matt McIlwain) said, in the home, to innovators and the enterprise to apple type culture is a kind of obvious trend, “five years ago, and we approached in a startup company, 80% in the notebook demo PowerPoint files. Now, 80% of the people use Mac computers. If I were ballmer, this will let I worry.”

Independent software developers enthusiasm for Microsoft Windows of the so-called “chain” health is very important. Microsoft Xbox Kinect game machine parts out of body feeling control system to developers are very attractive, but in the fast growing mobile applications are in the market competition.

Apple iPhone and iPad users can download 425000 of application, application of 250000, Android and Windows Phones only 30000 of the application. Microsoft Windows 8 release and additional applications store, Windows platform of mobile application would grow.

Microsoft found that in many technical startup, it has been marginalized. For example, fashion kind website StyleCaster use apple computer, Google’s E-mail system, Linux platform Web server software and amazon storage service. Vice President StyleCaster technology DuLu · bartels (Drew Butler) said, “in the iPhone since the advent of the platform 4, 5 years, more and more developers have turned to the apple platform, the platform for apple added more and more tools.”

But not all of us have a Windows platform to feel pessimistic outlook. Mobile application developers Groundspeak chief mobile development division Wes Greene (Wes Greene), and nokia is expected to cooperation will Microsoft platform become mainstream.

Microsoft also need to strengthen the communication with Wall Street and investors. Three, ballmer and its assistant next week will hold a conference call, analysts interpret corporate strategy. Analysts may focus on the problem of cliche: the Bing search business has been losing money shall also be there long, what to do with $53 billion in cash reserves.

In addition to Windows 8, this week we will also see Microsoft IE10 Beta demo of the next generation of browser version. Meanwhile, Microsoft will also in Windows BUILD congress released its future network application strategy more details. TOM hardware website of an article points out the situation and the future of IE task, here are some re-edited.

Looking back on the past few years, Microsoft IE has the market share of the lose quite, for Microsoft for, this trend is slowly-at least in a relative in mobile field is like this. Maybe the Angle of view, Microsoft IE and we are different, but one thing is certain, IE10 appeared to be not so after immediately save this trend.

IE status

According to investigation agency report, IE NetApplications global market share of about 55%, and the other a well-known flow statistics service company StatCounter figures were 41%. We don’t go to discuss digital gap between the two sets of data, how to have one thing in common: that is Chrome and Firefox is eating into IE share. The trend of Chrome and influence are more obvious.

According to NetApplications report says, IE9 currently account for 8% of the browser market, Windows 7 operating system has 31% of the market share. The new blockbuster products listed are already more than 18 months, such share obviously inferior. Software giant expect Windows XP users buy the new system and transferred to the new browser, but he seems to have not worry too much about the still occupies a large proportion of the Windows XP users, perhaps this reason forced some users to transfer to the Chrome and firefox.

Microsoft in different situation, IE9 is Windows 7 claimed the most popular browser meta, that is the fact. Survey report shows that Windows 7 platform browsers are: the share of 20.4%, 18.3%, and IE9 Chrome firefox 6 account for 13.2%.

IE9 is undoubtedly a successful browser, whether safety or browsing experience, so far, it has a good performance and reputation, IE9 help rebuild the Microsoft said the field without too much reputation.

The most important is, as a transition, IE9 Web developers for products and software engineer to convert to create the meta environment, and the transformation results can continue to Windows 8.

IE10 bear hard mission

There is no doubt that IE10 will continue to improve, in addition to Microsoft proud of hardware acceleration for functions, but also will add more support and will further improve meta Javascript. At the same time, we might as well bold imagine IE10 possible key new functions:

· IE10 should also increase some special function, including Microsoft’s own each cloud services, such as Office 365, etc.

· IE10 also should be the upcoming Windows application store to prepare for.

· IE10 may appear and Google SPDY similar agreement, the latter already as a new support network application level agreement to Google Chrome and integrated site.

IE10 also supports Windows 7 and Windows 8. This reminded us to DuoNian IE7 IE8, and before they are the supports Windows XP, a lot of people still in use this old platform, even if IE10 release, they may continue to use Windows XP. However, this type of system has ten years’ history, new Web applications are ready, and Microsoft have been the main energy transfer to new system, now is the time to give up Windows XP. Of course this is Microsoft’s business consideration, the user platform will not be easy. Conversion

IE10 is also facing some trouble, including Web video format, Flash support, as well as standard with Microsoft Silverlight integration of oneself. Although Silverlight’s future is unclear, but it is still IE 3 D accelerated important support, so IE10 unlikely Silverlight cut off. As is known to all, fears about security problems, Microsoft does not support WebGL standard, this standard can be in the browser internal support GPU acceleration do not need to install special plug-ins, has won widespread support WebGL industry. With the popularity of the standard, Microsoft on this issue will sooner or later to make a choice.

Microsoft is likely to put IE10 as Windows 8 visualization application mode, which means that IE browser foundation of the new system will be one of the key component modules, carry more applications. IE9 with the foundation laid down, believe IE10 can also have a good start, but the future promotion Windows 8 will also benefit from it.

So Microsoft should accept how many money? Perhaps each device 20 or 30 dollars? Even less? This means that even if Microsoft partner in a few years to sell 25 million to 50 million flat-screen computers-this is the great success of the income scale–Microsoft is only for 1 billion dollars.

Over the past 12 months by Microsoft the income of $70 billion, so close to $1 billion in income for its growth is difficult to produce too big role, and what’s more, the PC business is continuing to atrophy, and apple is still in the flat leading computer market. If Microsoft can take, and capture market dominance of the tablet computer, it will be totally different, but very unlikely.

This is what apple iPad the charm of business, the company sold is a software and hardware, and gradually began to increase their own retail kingdom of the dependent. Apple is closed, not like Microsoft office 2010 product key as the operating system to authorize a dozens of manufacturers use. But all the product sales are the company income bursa, and each of the equipment profits are could reach hundreds of dollars.

Apple over the past year has been with the iPad for more than $16 billion in revenue, with Microsoft Windows department almost quite, although slightly low profit margins. If apple can in a year sold 50 million flat-screen computer, will achieve the income of more than $30 billion, equivalent to Microsoft Windows tablet computer 30 times the income of the authorized.

Scheme analysis

So, how can the Microsoft will forge a tablet computer to a more profitable business?

-Microsoft can emulate apple hardware and software sales, will bind. But Microsoft is not good at hardware, Kin phone is a good example. And the move could alienate and HP, dell and other partner relationship. In addition, considering the current economic situation, it may not be worth.

-Microsoft can also will desktop market strategy copied to the tablet computer, through the Office for field the extra income. But apple has taken measures to Office, and the company’s pressing full iWork Office software in the iPad App Store for $30, in ar application sells for $10. This would be the impact of Microsoft. Moreover, tablet computer users may not need to Office.

Microsoft can through the Windows 8 application although shop for sales, but the income divided into won’t be too much, and profit margins don’t usually high. Apple iTunes now keep in balance state, its purpose is to promote real money hardware sales.

-Microsoft can also through all kinds of cloud computing services revenue. But apple iCloud has pre-emptive, and other existing service has also have very low price pressure.

-tablet computer application and will be brought to Microsoft can even though advertising revenue, but the per capita annual amount and also will not be too high.

-Microsoft maybe can use the tablet computer to buy Windows PC attract users and the full version of Office, in order to protect existing business. But how to deploy?

These are just some of my personal ideas, including perhaps flaws, but Microsoft seems to really need some novel mode, or Windows 8 tablet computer in the iPad is hard to leading the world in the tablet computer obtains the good development.