Official Softs

Yesterday, I first walked into Microsoft retail, retail business strategy of Microsoft had a deeper experience. Yes, I am responsible for reporting science and technology industry dynamics, Microsoft the world’s most influential software company in two years ago to test the entity of the retail business, but until now I have only visited a. This is all my fault.

In the east of the Mississippi River, has not been a Microsoft retail stores. I now lives in New York, is in October of 2009 moved here, in that month Microsoft first two retail stores open for business-a company located in Arizona scottsdale, another of the ShenWeiYe meters in California, the two places are hot spots of science.

In the past two years, Microsoft still without a retail store in Manhattan, and rival SONY and apple in the retail business quite prosperous there. But, Microsoft has started. The software giant will next week in Virginia Tyson Angle (Tyson ’s Corner) opens its first retail store in the United States of the east coast.

It will be opened at 7 this year Microsoft retail stores, also is the Microsoft retail stores 14. It is reported, SONY in the United States have 27 retail outlets, apple is up to 245 homes. Obviously, Microsoft CEO Steve Ballmer (Steve Ballmer) is not going to stop retail business, the pace of expansion. Microsoft should be in recent retail debut in New York. New York is the center of large retailers stage, march this city is of great significance.

Service is completely different

At the same time, Microsoft in California has not only five retail outlets, and four of them are adjacent to the place of home and the apple retail stores of SONY, a city located YuShiJi outdoor market, next to a nearby called “star road” (Avenue of the Stars) of the street. Yesterday afternoon, Microsoft retail passenger flow is not much, but SONY is near retail courty, only apple retail store thronged.

We hear about Microsoft is often to the retail business investment criticism, but to apple retail store service is praise: wooden desk, the warm sales person and fashionable metope of glass, and so on. May be right, but yesterday I in apple retail store experience is not happy. When I started to take pictures in the store, a apple female assistant even tried to will I went out.

I reminded her that, should allow I take photos in it, YouTube is in everywhere customers apple retail store holding the goats or dancing video clips. This female clerk not zhi voice, smiled. And in Microsoft retail store, but I have the completely different shopping experience. Excellent products Steve Perkins (Steve Perkins) is keen, tell I can walk while clap, and he said that this words still don’t know what I was before CNET reporter.

I asked to Windows mobile phone to perkins, so he began in a great screen above pointed to paint pictures, show this phone all functions. The big the display screen covers the whole retail nearly three-quarters of area. At the same time, other sales staff, with other parts of the screen to display Xbox games.

User loyalty

Perkins took me to the store product demonstration zone, although the design of the exhibit everywhere have apple retail store traces, but the display screen are impressive. It USES touch technology, perkins said anyone can come in from the outside, the demonstration zone held any type of meeting, not even with Microsoft products must be relevant.

If someone tries to in Beverly hills tupperware sell products, what shall we do? Perkins said, this person should be to Microsoft retail try his luck. Obviously, to make the technology provides a display the originality of the stage, it is no less than in a wonderful idea of appeal to the user.

Even so, Microsoft has the strength of the apple in the challenge before, still have a long way to go. Apple not only in the number of retail occupying the absolute superiority, and, some doubt whether Microsoft like apple, and has the popular trend of the accurate grasp, can bring and the first-class shopping experience as apple-even imitate.

The key is, consumer frequently visit apple retail stores, because they have fallen in love with apple’s products. In a replication of the user loyalty, Microsoft and apple gap are worlds apart.

the famous American finance website MarketWatch columnist Teresa ze · bo le Wendy (Therese Poletti) articles on Monday, said Microsoft last week in silicon valley in the United States, opened a new retail stores, for reference in retail business in apple’s success. The following is the article content abstract: if imitation is the pure taffy said that Microsoft continues to compliment the apple. Microsoft in a large shopping Moore’s first retail store silicon valley, is the company to copy apple retail business in the success of the most shameless example. Microsoft in silicon Valley in the retail and even distance apple Santa Clara Valley Fair of the most prosperous shopping center only one arrow distance.

In the opening last Thursday, after the silicon valley in the Microsoft retail stores and on Friday afternoon thronged, but apple retail store is not far from the line up the long dragon, stood waiting to enter apple retail customers.

Microsoft in the dotcom bubble heyday into the retail market, but bad luck soon to follow. Microsoft was Metreon shopping center in San Francisco, opened a large retailers, but two years later and the closure. At the time of the retail by Microsoft and SONY joint open.

Issued in October 2009 Windows 7 operating system that day, Microsoft in the United States a scottsdale, Arizona, opened first retail stores. Located in the Valley Fair shopping center retail is Microsoft’s 14 of retail stores, the company is located in California the fifth retail outlets.

But curious person may be asked, since many computer are usually have the Windows operating system installed in advance, and to be able to update the Internet to do, Microsoft why the need to open retail? Microsoft retail stores and apple retail store layout decoration similar, with bright glass exterior wall for the shop, the store products according to the function different decoration in primary colors long wooden table, to consumer show a series of products. Children can learn how to use Xbox Kinect video game system, or sit in a chair play Microsoft Surface tablet computer.

Microsoft retail stores sell products include psu on Xbox 360 Kinect game machines, body feeling peripherals, Windows Phone smart phones and various PC and tablet computer, one of the most popular Kinect is body feeling peripherals. The store also set up many product experience area, including touch desktop Surface, Kinect game area and PC game area. But Microsoft did not provide consumers with too many retail discounts.

Microsoft in 2009 hired wal-mart executives before David potter (David Porter), as the vice President of retail business. Potter says Microsoft in apple retail stores BangBian shall open retail stores, he and I don’t feel shy.

Microsoft’s new retail store a feature, it is the wall was riddled with LCD monitor, they can be used to display products. In addition to apple retail stores and as clean, bright besides, Microsoft retail stores have more color, different from apple retail clerk’s unified blue T-shirt, Microsoft employees dressed in blue, retail red, yellow, green and other colorful T-shirt. In addition, Microsoft retail stores have a “Answer Desk”, and apple popular “Genius Bar”, the consumer can from here to set safety assessment, and get help remove the computer virus, spyware and malicious software.

It is not clear plans offer more for Microsoft retail how much capital. The last time and analysts in a conference call, Microsoft into the topic of retail stores at no one mentioned. In the apple retail stores and get direct income because at the same time, Microsoft retail has a large number of hardware partners development product, can say, more like a Microsoft retail store image experience.

Apple in the latest report to the securities and exchange commission report, said the company plans in fiscal 2012 in retail business investment in about 900 million us dollars. In a quarter, apple retail store revenue has reached 3.6 billion us dollars. At present, the apple has had 357 retail outlets.

Microsoft may hope that through retail to increase the clumsy enterprise image. The latest Microsoft some commercial advertising, all belong to the company the typical marketing activities, eventually to failed. Whether Microsoft retail to change its hope that through the image of the vulgar, attract to apple users are interested in the consumer? But these can attract consumer shaping their own retail store image, or whether consumers will consider purchasing real Microsoft retail goods, is still a problem worth pondering.

Generally speaking, the new type of hardware products are from hardware manufacturers leaked intentionally or unintentionally public material, but through Microsoft’s a document, we see the Intel, AMD has not been released yet of the entry level processor. This document contains according to Microsoft Get Genuine Academic Genuine promotion project, buy Windows 7 introductory edition/family foundation edition need OEM hardware specifications, including a list of never heard of the Atom, Celeron, APU processor.

In view of the document is only announced last month, involves the new model processor should also be released soon, of course, only for OEM market is more likely.

Atom aspects is very much the new faces: Atom N2600 / N2800 will be released by the end, a new generation of Internet this processor, this we already know; Atom N2650 / N2850 no accident should be above two paragraphs of small amplitude upgrade edition, perhaps is the core of the GPU strengthened; Atom D2550 / D2750 similar, is published Atom D2500 / D2700 upgrade edition; Atom N2100 / N2150 is almost certain to be more low frequency, power consumption and more low cheap model.

Have 2 Celeron desktop type: Celeron G550 / G560. According to the specifications of the model has been published, they are the main frequency ascent to 2.6/2.7 GHz, or dual core, 2 MB level 3 cache, HD Graphics Graphics core.

In the APU listed E-310 x, E-330. The former never guess, the latter it looks like between E-300 / E-350 between, 1.4-1.5 GHz appearance.

Microsoft co-founder Bill Gates (Bill Gates), local time, on Monday said in court testimony, Windows 95 is the company faced the biggest challenge, the company in the final hour modified some technical data, no longer support rival document editing software, worry that the operating system so collapse. Gates said. “we try very hard. Windows 95 is we the most challenging project.”

Gates is the first witness to appear in court on Monday of the witness that he will testify again on Tuesday.

Novell 2004 sued Microsoft, lawsuit argues that the defendant in the release Windows 95 other software company with the cooperation of the anti-monopoly law violation. Novell says, so it was forced to sell off WordPerfect, and caused $1.2 billion in losses. Novell is currently under The Attachmate Group subsidiary.

Gates said, Novell could not drive in Windows 95 release issued compatible WordPerfect software, and Microsoft Word software better. He said that, in 1994 years ago, the Word is more than WordPerfect become document editing software market mobile phone. Gates says it is a “important victory”.

Microsoft said in testimony, Microsoft was forced to abandon the a WordPerfect support the technical characteristics, because he worried that it will make the Windows 95 crash.

Novell is appeals to say, gates ordered Microsoft engineers blocked WordPerfect, because he worried about WordPerfect too good. WordPerfect in document editing software market share once close to 50%, but with Microsoft Word stand firm, WordPerfect market share decline rapidly.

Microsoft’s lawyer says, Novell market share loss is to blame, because in Windows 95 release after a few months, it still can not compatible version of the release WordPerfect.

Novell lawyer Jeff Johnson (Jeff Johnson) admit, Microsoft has no legal obligation to provide prior Windows 95 technical data, Novell to develop the compatible version of the software. But Microsoft to first Novell development compatible with Windows 95 WordPerfect version, and then in the Windows 95 release several months ago suddenly to the cancellation of Novell support.

Microsoft lawyer David tuor qin (David Tulchin) said, gates decided not to support WordPerfect reason is, Novell can’t Windows 95 issued the first make WordPerfect compatible with Windows 95. He points out that miss opportunity is it Novell the fault of their own, Microsoft has no obligation to provide support to rival. He said Friday, “Novell never to Microsoft bring this one problem, no evidence was brought to Microsoft Novell this problem.”

Johnson insists Novell deceived, Microsoft is the purpose of the document editing software monopoly market, “we have had to plot against”.

November 20, 1985 is the release of Windows 1.0 days, this system, while in the announcement was not caused a sensation, but its subsequent version but time and again, the difference in the world.

Microsoft recently bought Skype, make it become its an independent communication software department, today Skype to Microsoft on the team “video card”, by a shot by employees to celebrate 26 years of glorious Windows.

Sue Microsoft concept is not new, everything is sorted only wait for the law

Ocean the other shore a pile just settled the case caused domestic manufacturers collective attention–Microsoft antitrust case in California in a lawsuit, the court pronounced users get $1.87 billion compensation, California each user can HuoPei $5……

The symbolic meaning of the compensation is greater than the actual significance to try to break the monopoly Microsoft manufacturers a clear hint: win over Microsoft can’t rely only on products. And the reporter also learned that, is inspired domestic software manufacturers seem to don’t like to wait, in home anti-monopoly law after coming on stage will very likely Sue Microsoft.

Waiting for the final step to play chess

“Although California the compensation is a little ironic, but after all, Microsoft is lost. From the eu bound against Microsoft media player software anti-trust case to see, the domestic such as hero, general software vendors such as golden hill in ease after Sue Microsoft antitrust law, or request for huge compensation.” Some industry insiders said.

Domestic general software industry the most representative manufacturers jinshan software company vice President GeKe said: “Microsoft in the home also has already formed the monopoly of the facts, we sure hope domestic antitrust related legal basis, that can be perfected as soon as possible by Microsoft for domestic monopoly influence company offers a reasonable channel.”

By law to every born of despair

With caution and adopting the GeKe compared to media player software by becoming the century on Microsoft company clearly heroes are more concerned about the case, the company’s chairman beam cause new said: “long ago we began to Microsoft’s monopoly, we have been concerned about is also considering prosecution, but suffer from China Microsoft anti-monopoly law has not come on stage, we have no choice.” Beam new but also for the cause of domestic software manufacturers against hegemony pointed a way, “past domestic manufacturers with Microsoft software is in the technology and the market, now a this way clear only from the law, it won’t work with it measures, Microsoft has in the world lost a lot of the lawsuit. We also hope the domestic firm can unite, in the anti-monopoly law after coming on stage together against the monopoly of Microsoft can hegemony.” “China’s enterprise should first of all that he don’t involve monopoly, at present our country still exist many industry bullies terms, we should strive to adapt to the international market with. But in the current case, in addition to step up their own internal organs, uniting the domestic enterprises can do, only hope and called on the government to related department anti-monopoly law early on.” Beam cause new words recognizes most domestic software vendors voice.

Microsoft’s official said, Microsoft has filed for an eu decision the second pile of litigation. The eu award Microsoft must with open source software manufacturers share code.

Microsoft spokesman Brooks said, the European Union brought to trial judge a new appeal in June and the European Union with an agreement reached about, when Microsoft and the European Union to reach an agreement, let the court decided to share the code. He said, consider it in the protection of intellectual property rights of our profound influence, we have taken the measures to make the court to start the assessment process.

The European Union spokesman said Todd, Microsoft software interoperability protocol should not be as intellectual property rights protection, according to its practice, the agreement shall be able to be open source software manufacturers use. The European commission said if the eu trial courts support it in the March 2004 ruling, it believes that the problem will get.

Microsoft in August 10, the latest legal documents submitted may make it the second pile face prosecution. Todd says, the European Union know Microsoft don’t agree with it with open source software company sharing agreement point of view. Todd said, if it does not agree to our point of view, it is possible to be charged.