Official Softs

Microsoft chairman and chief software architect Bill Gates in San Francisco “quiet” to give us a surprise, Microsoft rolled out Windows Live and Office Live. This means that Microsoft two star product Windows and Office tap into online service market, this is five years Microsoft Internet strategy of the biggest change.

Microsoft online services into are due to Google and yahoo competitor pressure forced to reform, thus self subversion? Back to the existing or Windows and Office product differentiation, to satisfy the consumer of differentiated demand, and thereby more grow your own power?

Deal with Google and yahoo and other rivals

It is reported, Windows Live through www.live.com website to users will provide free E-mail, web logs, instant messaging services, and Office Live will include MSN instant messaging, email, and other functions.

To this, actually, some people think that Google and other competitor behavior prompted the Microsoft take this strategy shift.

Indeed, in the online advertising market rapid development today, as the operating system Microsoft dominates but not from the rapid development of the market for the interests of the how much, on the contrary, it is Google and yahoo rivals such as thanks to the rapid development of online advertising market, and the constant development and expansion.

And in such as Google rival expands the development at the same time, Google and other companies based on the Internet started to launch a series of such as Google Earth, Gmail, Google Talk of free service, as well as Writely. Com text editing service, Numsum. Com form editing service, Flickr. Com pictures management service, the differentiation from Microsoft Windows and Office users buy, and damages the main profit source Microsoft. Most important, Google the number one enemy of Microsoft are growing in Numbers, the most likely come out with new operating system against Microsoft’s Windows operating system, thus become the era of network new operating system overlords.

So all of Microsoft’s business model has had a huge impact. Like Salesforce. Com chief executive Marc Benioff said: “Google, yahoo and Salesforce has to Microsoft launched a fierce attack, Microsoft have to remake himself, or have no other choice. And competitors, Microsoft in the development and launch of new service on speed has fallen.” So this time Microsoft Windows Live and initiative launched Office Live, provide free Windows and Office basic function service,

On one hand, can be a very good deal with Google and yahoo competitor the pressure of competition, after all of Microsoft’s Windows and Office to the basic function of your competitors provide the services,

On the other hand, can expand Microsoft’s advertising revenue, as Microsoft chief technical long Ray-o ’shea (Ray Ozzie) said: “” seamless” is the key to Microsoft Live strategy. With software that is “the concept of” service promotion, we have the opportunity to promote the company through the network advertising revenue growth. The Internet is a platform, our goal is to provide our customers a whole service platform.”

Product differentiation

According to Microsoft rolled out Windows Live and Office Live plan shows, Microsoft will put the MSN departments for what we are familiar with many of the products to integration, called Windows Live into the new brand. The move will integrate when Microsoft actually information service, instead of the new email service Hotmail, network security, material (data) storage and other functions, and the function in all can get online.

Microsoft will launch three levels of service, the first is the advertising support of free services; The second is to provide more features low subscription fee; The third is the price is higher, and includes all of the senior service function.

It shows that Microsoft’s Windows Live and Office Live, not completely free service, just free services to provide the necessary service, this part of the losses will be the advertising to make up. And more functions will pay.

This means that Microsoft has not completely change the Windows and Office software by selling to the profit business model, just the through the launched by advertising in support of the free version to crack down on competitors, and senior version is still want to charge.

In general is that to the existing Windows and Office product differentiation, to satisfy the consumer of differentiated demand. The advertising support of free version won’t replace the existing Microsoft Windows and Office products, but its complement it.

This is Microsoft’s incompetent, although launch Windows Live and Office Live may also influence Microsoft Windows and Office products sales, its Live. Com with Microsoft MSN portal may differentiation advertising revenues. But if allow competitors to grow stronger, the Microsoft more risk,

So their Windows Live launch and Office Live can curb competition develop and grow, and can also provide more services through the advanced version of Microsoft Windows and Office to sustain the development of the empire.

To know that Microsoft is always with strong finishes, not to know this time with the new Internet age, whether Microsoft can create splendid future.

Microsoft quietly rolled out E-mail custom domain name service beta, anyone can give their Hotmail choose one of your own domain name, each custom domain name can be set up to 20 personal email account, for example, I have a 2 MB capacity of the keso [AT] keso. Cn mailbox. This is not what fantastic service, a lot of E-mail service providers offer enterprise email services, such as I have a keso [AT] donews. Com’s mailbox, use is yahoo’s service (but I almost never to check the mailbox in the mail). But Microsoft such a “common” software vendors, began to provide such not “general” service, a little meaning.

I doubt that this is just the beginning of personal service for Microsoft. In more and more active before the Internet users, Microsoft seems to begin to understand what it should do. So I estimate, next, Microsoft could give you a similar Spaces. Keso. Cn such personal space. In my opinion, the blog to individual’s domain name binding, than to provide a personal domain mail more meaningful. Google’s Blogger provide the blog released to the personal server service, but the service need you have one of your own FTP accounts, for most users have difficulty, but also will be the effect on the stability of the server. Use service provider of Web server, and at the same time have their own domain name, like TypePad provide the domain name mapping service, very cool, and the use of user threshold is very low.

The so-called personalized services, not only to a pile of gaudy and throw it to the user, let them to piece together into his own design. The personalized service, the more important is to let the user feel, that thing is at his own. He can not cherish others threw to his things, but he does not usually do not cherish his own thing. And it shows the blog just user personalized applications, put a personalized applications, with a personalized domain name binding, it will be more popular. Domestic BSP, BlogBus will provide the domain name binding service, but the service fee only to VIP users open.

In fact, this domain name mapping realize up is not difficult, service providers also won’t increase too much spending, but the feeling of the users are totally different. I estimate, there will be more and more BSP began to provide this more personalized service. Actually, I more hope that Google can provide a domain name mapping for Blogger as soon as possible for service and Blogger service is very easy to use, and most can be customized to the sex, personalized domain name, than to MSN Spaces service more like personal site.

Once the domain name mapping service BSP free to users, there is no doubt that will greatly excited individuals registering a domain name enthusiasm. However, no individual domestic registered. Cn domain regulation, is will the user to.com,.net,. Name and other international domain name. In this case, I think the relevant departments should really be the effrontery to take “national security” about it.

Many years ago, Microsoft chairman Bill Gates once said a words: “since the Chinese like piracy, let they steal! It is important to steal our software, sooner or later, they will pay us”. Obviously the Microsoft Windows operating system for the market share of worry, in the Windows 98 launch soon, Microsoft to get the Windows of the first big success strategy of the era, the rise of Linux, Mac OS, Novell is not be ignored in the adversary, and just emphasize to combat piracy will only make covet cheap Chinese users to dance to another tune, give up Windows and use other operating system. Clever Microsoft hope is that first let Windows in get a bigger share of the market, let users in imperceptible in form the habit of using Windows, when this habit rooted after, and other operating system can’t comfortable from. The extra offering out of piracy standard, and crack down on piracy, so as to realize the profit due.

From welcome of piracy, Microsoft is not sitting idly by

After Windows the development for many years, it seems that the time is ripe piracy. Linux has fought server platform, once busy desktop Linux has gradually cooling down. Apple’s Mac since Intel has to start with the cooperation, spread may be installed Windows operating system, and the news is not long ago got self-evident. As for Novell operation system is being more and more users have forgotten. And Microsoft is through the Windows 2000 launch greatly expanded the Windows of the market, newcomers Windows XP share more Windows add oil to add fire. In desktop computer market, Windows has reached 98%, the threat from other opponents can be neglected, that is to say Microsoft has had the necessary conditions of piracy.

In July 2005, Microsoft official start Windows Genuine appreciation plan (Windows Genuine Advantage), took the formal blow Windows the first step of piracy. All Windows XP / 2000 users of the system in the Microsoft download center for update and drivers must provide product serial number to confirm its Windows product legitimacy. Through the verification, users can continue to gain more from Microsoft download center to support the content. This makes the pirated Windows can’t get the support of the follow-up, security, stability, new characteristics are not security would have to pirated Windows despair. Thus was forced to give up using pirated, into Microsoft want the original Windows embrace. In order to attract more pirated Windows users “MiTuZhiFan”, Microsoft allows users to slightly low piracy buy Windows software. Unfortunately, the plan out soon, hackers have cracked. Through the including in IE browser input a JavaScript command string, some way, users can easily around the original verification, even if is a pirate edition also can get the same services and the legal support. Obviously the first step of Microsoft piracy plan, go is not perfect.

London’s nokia world congress, Microsoft and nokia jointly said, for the participants will provide 25000 sets free nokia Lumia 800 Windows Phone mobile phones.

The generous move will start in October 27, when will the meeting will start activities, believe that scene must be very warm.

London’s nokia world congress, Microsoft and nokia jointly said, for the participants will provide 25000 sets free nokia Lumia 800 Windows Phone mobile phones.

The generous move will start in October 27, when will the meeting will start activities, believe that scene must be very warm.

While Microsoft and nokia also said they will jointly held a series of activities for developers, the next year will hold 1000 games to next June plan draws 100000 developers, and use its development tools, cloud infrastructure and operation system of the professional knowledge, help and a development company.

In help nokia launched Windows Phone after mobile phones, Microsoft and sends force, they out today that invitation on nov. 7, New York held a “backstage” conference, Andy Lees and Joe Belfiore WP7 and other major responsibility for product per capita present and said the meeting is not only discuss Windows Phone, but will give the user a unique experience.